The Approach of Local Firms towards E-Banking

MSc. Vjosa Mullatahiri, MSc. Lorik Abdullahu, MSc. Ganimete Podvorica

Abstract


There is a visible demand to increase the awareness for the efficacy and the advantages that e-banking has to offer to small enterprises; however, many other enterprises cannot conceive the possibility of running their business without e-banking. This study on approach of local firms towards e-banking is conducted by applying the Grounded Theory of Barney Glaser and Anselm Strauss and the Critical Incident Technique, in order to identify the factors influencing the satisfaction of the business clients when using e-banking services. The empirical data were gathered through interviews. Factual findings establish the foundation for a more extended research aiming to reveal the satisfaction of the business clients with service of e-banking, simultaneously exploring opportunities which banks have to adopt in order to succeed in attracting and retaining the business clients.

Keywords


e-banking; adaptability; satisfaction; time saving; local firms;

References


Charmaz, Kathy. 2006. Constructing Grounded Theory. London: Sage Publications.

Flanagan, John Clemans. The Critical Incident Technique. [Washington: American Psychological Association].

Glaser, Barney G, and Anselm L Strauss. 2005. Awareness Of Dying. New Brunswick, NJ: Aldine Transaction.

Glaser, Barney G, and Anselm L Strauss. 1967. The Discovery Of Grounded Theory. Chicago: Aldine Pub. Co.

Glaser, Barney Galland, and Anselm L Strauss. 2005. Grounded Theory. Bern: Huber.

Groundedtheoryonline.com,. 2015. 'What Is Grounded Theory? - Grounded Theory Online; Supporting GT Researchers'. http://www.groundedtheoryonline.com/what-is-grounded-theory.

Groundedtheoryreview.com, 2015. 'Grounded Theory Review An International Journal'. http://groundedtheoryreview.com/wp-content/uploads/2012/06/GT-Review-vol-9-no-21.pdf.

Rexha, Nexhmi. 2013. 'Udhezues Per Hartimin E Projektit Kerkimor'. Metodologjia E Kerkimit..

OECD, 2015. 'The Future Of The Internet Economy'. http://www.oecd.org/sti/ieconomy/48255770.pdf.


Full Text: PDF

DOI: 10.21113/iir.v5i1.14

Article Metrics

Metrics Loading ...

Metrics powered by PLOS ALM

Refbacks

  • There are currently no refbacks.




Copyright (c) 2016 M.Sc. Vjosa Mullatahiri, M.Sc. Lorik Abdullahu, M.Sc. Ganimete Podvorica

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.
x
Message