Internationalization of businesses and selection of entry modes in other markets

Keywords: Foreign market, factors, motives, mode of entry,


The purpose of this study is to analyze the factors of foreign companies that have already entered Macedonia in any mode of entry by finding out the factors and motives that influenced their decision making while choosing the proper mode for that particular market. 

As a research methodology for collecting initial data, a structured questionnaire is used with 28 variables as factors which influence decision making of the modes of entry into the foreign market. A statistical software was used in order to evaluate the variables used in the study.  The raised hypothesis were tested using One Sample T-test. According to the obtained results, the variables political stability and the law on foreign investments seem to be as more important factors for companies that operate in Macedonia. Finally, companies need to analyze the internal and external factors from the environment in order to able to create strategies to operate in the domestic and international markets.


Alesina, A., Sule O., Nouriel R., and Phillip S., (1996) Political instability and economic growth. Journal of Economic Growth 1(2): 189-211.

Avdalyan, M. (2012). Foreign direct investment to SEE: the case of Croatia.

Cateora, P. R. and Graham, J. L. (2002) International Marketing. 11th ed. New York, McGraw Hill Companies.

Hill Ch, Peter H. and W. Ch. Kim (1990) An Eclectic Theory of the Choice of International Entry Mode, Strategic Management Journal. Wiley, USA.

Li J., Deborah R. Yue ( 2008) Market Size, Legal Institutions, and International Diversifi cation Strategies: Implications for the Performance of Multinational Firms, Management International Review, Gabler Veriag, 2008

Keegan, W. J. and Schlegelmilch, B. B. (2001) Global Marketing Management - A European Perspective. Harlow, Pearson Education Limited.

Nennenkamp, P. (2002). FDI and Economic Growth in developing Countries. J. World Investment, 3, 595.

Zekiri J., Nedelea A., Strategies For Achieving Competitive Advantage, The Annals of the "tefan cel Mare" University of Suceava. Fascicle of The Faculty of Economics and Public Administration, Volume 11, 2011, P: 63-73.

Zekiri, J. (2016). Motivating Factors And The Modes Of Entry In Other Markets. Ecoforum Journal, 5(3).

Zekiri, J. (2016). The Motivating factors for entering into Foreign Markets-The case of Republic of Macedonia. Ecoforum Journal, 5(1).

Original Research Articles